UI UX Case Study
INCLUCITY
Where Every Loan Builds a Dream
FUEL ECONOMIC CHANGe with undp certified loans
01 Overview
November 2023
INCLUCITY is a user-centric microfinancing platform funded by the UNDP designed to connect economically disadvantaged groups with tailored loan options, fostering empowerment and growth through accessible, transparent financial services.
02 Design Process
03 Market Research
04 About the Project
05 Competitive Analysis
06 Market Research
07 Competitive Analysis
USER JOURNEY MAP
USER JOURNEY MAP
08 User Journey Map
09 Mobile First Philosophy
SITEMAP
The sitemap for INCLUCITY is crafted to address user pain points such as finding suitable loan categories and understanding the loan process. It offers a clear, logical structure for easy navigation, categorizing loans by social goals, project types, and borrower demographics directly on the home page. This ensures users can quickly identify relevant loans and access essential information. The goal is to streamline the platform experience, facilitating a straightforward journey from loan discovery to application or investment, while fostering transparency and informed decision-making in the microfinancing process.
10 Wireframes
1. Streamlined Navigation & Clear Calls to Action
The prototype offers a straightforward user journey with prominent calls to action, ensuring a frictionless experience that encourages user engagement and conversion.
2. Personalization
The tailored greetings and customizable content based on user behavior enhance user satisfaction and retention by making users feel valued and understood.
3. Focused Content & Transparency
Detailed, yet succinct borrower profiles with clear financial and social impact information address the user's desire for transparency and trustworthiness, key factors in building long-term user relationships.
The creation of this low-fidelity prototype for INCLUCITY represents a thoughtful approach to user experience design, mapping out the user's journey from initial engagement to final action. The design addresses user pain points through several strategic enhancements:
USABILITY STUDY
USABILITY STUDY
HIGH FIDELITY PROTOTYPE
HIGH FIDELITY PROTOTYPE
After testing the low-fidelity with a group of users, I connected my high-fidelity designs into a clickable prototype.
