
UI UX Case Study
01 About the Project
July 2023
fine jewelry, for all of life’s special moments
Since being founded in 1989, Lady Medici has turned fine jewelry into everyday occasion while working towards making a positive impact in our communities, the industry and the world
DESIGN PHILOSOPHY
Our UI/UX design philosophy, inspired by Lady Medici's approach to fine jewelry, harmonizes elegance with functionality, aiming to make sophistication accessible in everyday digital interactions. We prioritize simplicity, intuitive navigation, and universal accessibility, ensuring our designs are both visually appealing and inclusively usable. Committed to ethical and sustainable practices, we continually evolve our designs to align with the latest trends and technologies, fostering engaging and impactful user experiences that resonate with the ethos of making a positive difference in the community and the world.
Order Tracking
Universal Accessibility
Secure and Efficient Payment Process
Personalized Jewelry Recommendations
02 Design Process
03 Market Research
04 Competitive Analysis
05 User Research
06 User Personas & Journey Map
07 Desktop-First Approach
08 Wireframing
09 Low Fidelity Prototype
10 Usability Study
11 Accessibility
12 High Fidelity Prototype & Summary
