terry beech

Member of parliament

house of commons of canada

As the Communications Designer for Member of Parliament Terry Beech, I lead the creation of impactful visual communications that engage and inform constituents.

Role:

Full-Time Permanent Communications Designer

2025 Federal Election - Campaign Communications Lead

Duration: April 2024-Present

Scope: User Research, Graphic Design, UI/UX, 3D Modelling, Video Editing, Print, Web Design

Tools: Adobe Creative Suite (particularly InDesign and Illustrator), Figma, Canva

my work in numbers

parliamentary TRIFOLD

The Member of Parliament trifold brochure was designed to deliver clear, accessible, and impactful communication about key government initiatives. The goal was to present complex policies in a visually engaging and digestible format, ensuring that seniors and their families stay informed and could quickly understand their benefits and resources.
The layout follows House of Commons branding guidelines, using a structured design that balances clarity, brand identity, and engagement. Colour choices, typography, and sectioning ensure concision and simplicity.
The content is arranged to guide readers seamlessly through topics such as housing, economic security, healthcare, and affordability, reinforcing transparency and credibility in the work that our government is delivering.
The brochure has been widely distributed across Burnaby North-Seymour, ensuring thousands of seniors receive critical government information in an accessible format.

increasing political brand awareness

Through strategic design and consistent branding, I have enhanced political awareness and engagement among constituents, ensuring that complex political information is accessible and engaging.

parliamentary reports

As the Communications Designer in the Office of Member of Parliament Terry Beech, I led the development and publication of official parliamentary reports intended for public distribution. These reports involved synthesizing complex legislative updates and policy developments into clear, accessible narratives designed for a diverse constituent base. Operating within the formal branding and communications protocols of the House of Commons, I employed a research-informed and audience-centered approach to layout design, language use, and message framing. The final deliverables—distributed to thousands of households—demonstrated proficiency in visual and strategic communication, advanced design tools (including Adobe Creative Suite and Figma), and stakeholder-oriented policy dissemination. This work reflects a cross-disciplinary skill set bridging political communication, design thinking, and public engagement through evidence-based information design.

AFFORDABILITY

What should we know about the services you provide? Better descriptions result in more sales.

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LOCAL INVESTMENTS

What should we know about the services you provide? Better descriptions result in more sales.

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HEALTHCARE

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protecting climate

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SENIORS

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YOUTH

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terry beech CONSTITUENCY website

TerryBeech.ca serves as the official partisan website for Terry Beech, providing a platform for campaign updates, political advocacy, volunteer engagement, and policy priorities. The site is designed to mobilize supporters, encourage donations, and amplify the MP's political vision while maintaining accessibility and clarity in communication.

PROJECT OBJECTIVES

Engage Constituents & Supporters – Provide clear, compelling communication on governmental and political priorities.

Encourage Action – Drive volunteer sign-ups, donations, and participation in events.
Showcase Achievements – Highlight key policy wins and the MP’s impact on the community.
Ensure Accessibility & Clarity – Design a user-friendly interface that is WCAG-compliant and easy to navigate.

USER RESEARCH AND INSIGHTS

- Local Constituents: Voters who need to understand Terry Beech’s policies and initiatives.
- Party Supporters & Donors: Individuals looking to contribute or engage with the campaign.
- Media & Stakeholders: Journalists, policymakers, and analysts seeking campaign updates.
- Users prioritize ease of navigation – Quick access to policy pages, recent news, and action buttons.
- Mobile-first experience is critical – A significant portion of users access the site via mobile devices.
- Clear calls to action improve engagement – Users respond better to direct CTAs for donations and volunteering.